Plus, viewers can use the text from those subtitles. Those who watch videos without sound, whether out of preference or necessityįast fact: Did know? On mobile, specifically, 92% of viewers watch videos with the sound off, and 50% say that captions are important for this reason.Other people who benefit from subtitles include: It’s ideal for content you want to be shareable, as well, since you don’t know who your viewers will pass the video on to. This can be important when trying to reach people in various geographic areas. Why use subtitles?įirst, multilingual subtitle options benefit people who don’t speak the audio’s native language. It’s no longer something out of reach for even those with limited time and budget. Subtitles are an easy and highly effective way to make your video content more accessible to a wider audience, especially with the tech tools we have at our disposal today.
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